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Advertising Perceptions

Optimism for TV Advertising Is Still High, Says New Research by Videology And Advertiser Perceptions

Nearly 1/3 of Advertisers plan to increase their Connected TV and Addressable TV budgets in 2018 Videology — a leading software provider for converged TV and video advertising—today released the results of a new survey commissioned through Advertiser Perceptions on the state of Linear TV advertising. The survey, based on over 300 interviews with advertisers and agency professionals, showed optimism about the future of TV Advertising, including both traditional linear TV and the emerging platforms that use advanced TV…