Browsing Tag

AI and VR

New Study: “Digital Natives” Value Brick and Mortar Stores More Than Their Parents or Grandparents

Global Study Highlights the Varying Shopping Expectations of Different Generations and the Role of Technology in Personalizing Retail Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, Wakefield Research and The Retail Doctor. The global study of 1,200 consumers and 400 retail executives across the US, UK and Australia dispelled…