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AIMM

The ANA’s AIMM Introduces the Cultural Insights Impact Measure (CIIM) Proving that Cultural Relevance Drives Real Brand Results

Initial Results Indicate Cultural Relevance Drives Brand Relevancy (+259%), Word of Mouth (+228%), Ad Relevancy (+312%), New Product Purchase Intent (+276%) A breakthrough new study that proves the incremental value of genuinely reflecting culture in marketing creative was unveiled by The Association of National Advertisers' (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM). The Cultural Insights Impact Measure™ (CIIM™) was developed by AIMM in partnership with NBCUniversal and AIMM member companies.…