Alex Austin

Branch's Best-In-Class Deep Linking and Attribution Services to Deliver Better Customer Experiences and Measurement Across Adobe Creative Cloud Branch announced the signing of a formal two-year relationship with Adobe. Branch will provide its deep linking and attribution platform across Adobe Creative Cloud, including  Adobe Lightroom, Adobe Photoshop, Adobe Rush, Adobe Spark, Adobe XD, and the Adobe Creative Cloud Desktop App Manager. The relationship also includes Adobe Scan and Adobe Acrobat Reader, within Adobe…

Branch, the fastest growing cross-platform solution for links and measurement, is acquiring TUNE's Attribution Analytics platform and team. The acquisition will combine Branch's cross-platform deep linking and measurement with TUNE's mobile attribution expertise to form the industry's leading marketing and measurement platform. "This is an exciting outcome for the team at TUNE. I am proud of the attribution platform and team we built to serve mobile marketers, and I believe that Branch is the absolute best partner to…