Banner Before Header
Browsing Tag

Alexandra Sadovnichaia

Instreamatic.ai Launches Voice-Activated Advertising in Russian Speaking Countries and Lands Gazprom-Media Radio, One of Russia’s…

Instreamatic.ai, Alfa-Bank and OMD have launched a unique advertising campaign utilizing voice response capabilities in Russia. The ad campaign was served on Radio Record and Zvuk mobile apps. Listeners were able to interact with the brand using voice commands, which not only amazed them but allowed audience to engage with audio advertising for the very first time. Instreamatic.ai also has announced that Gazprom-Media Radio, one of Russia's largest radio groups, has started testing voice-activated advertising across…