Browsing Tag

Amir Shub

Navigating Facebook Advertising Landscape for the Holiday Season

While all channels are important for brands to consider during holiday marketing efforts, Facebook, in particular, has been a top performing option for many. However, competition for holiday spend is steep, so it’s in brands best interest to get to know the ins and outs of how to best optimize their Facebook holiday campaigns to not only achieve better ROI but also drive more online traffic. Mobile, Mobile, Mobile “Mobile-first” is our way of life. US consumers spend an average of over 3 hours on mobile and 50 minutes on…