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Amplifyer

Amplifyer Announces Key Hires, Kimberly Island-Johnson and Rachel Saunders

Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative startups in the world, today announced two key hires to its North American sales organization. Based in Los Angeles, Kimberly Island-Johnson joins as Amplifyer’s Regional Vice President of Sales and Head of West Coast. Prior to joining Amplifyer, Island-Johnson held senior sales positions at Quantcast and ADARA, where she worked alongside Amplifyer CEO and Founder Mike Aronow. Marketing Technology News: Zilliant Named…

Amplifyer Partners With Digital Ad Measurement Tool

Amplifyer is adding Mint Measure to its ad tech suite to provide a cost-efficient alternative to multi-touch attribution using a new-to-market deterministic approach Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced  that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market…

Amplifyer and Chalice Partnership Delivers Customized Algorithms for Leading Brands and Ad Agencies

Ad tech veterans will provide brands with bespoke bidding algorithms to grow market share Amplifyer, the company that connects Fortune 1000 marketers with the world's most innovative start-ups, and Chalice, a new venture that develops and deploys bespoke algorithms for leading brands, today announced a partnership that provides advertisers with a differentiated programmatic strategy rooted in growing market share, gaining competitive advantage and creating enterprise value. "Moving algorithmic optimization in-house…