Analytics Platform

COVID accelerates demand for Its Real-time Consumer Product Usage Data among CPG, DTC and ecommerce companies Adrich Inc., an IoT and AI powered analytics platform provider that helps many of the world’s leading brands and retailers gain and act on real-time consumer insights, today announced the closing of a seven-figure capital raise in an oversubscribed, new pre-series A equity funding. The round was led by IDEA Fund Partners, with additional participation by Sony Innovation Fund, Tech Council Ventures, M7, and…

The platform allows advertisers to identify media inventory suppliers that meet their quality standards for consumer privacy Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announces the launch of Privacy Lens to provide compliance and data ethics visibility for advertisers. The first privacy measurement and analytics platform in the market, Privacy Lens allows advertisers to set their own unique data privacy parameters and evaluate inventory sources to…

Today’s world runs on data. And its analytics i.e. Data Analytics has become the core part of driving a businesses’ productivity, efficiency, and growth. The analytics reveal where the company is lacking, which functions need to be optimized, which are unproductive, and which can be tuned for better efficiencies. Ultimately, such data-driven insights empower businesses to take decisions around technologies and save a ton amount of costs and energy. And they achieve all of these, they need a robust analytics platform. As…

Mayank Patel, loyalty and personalization leader at McDonald's and Applebee's, joins Personica Executive Team Personica, the most powerful marketing and analytics platform for restaurants, named Mayank Patel as its new Executive Vice President of Strategy and Partnerships. Patel will be shaping the future of personalization at Personica, as the company works to set the benchmark for building customer relationships in the restaurant industry. Marketing Technology News: Wondershare DemoCreator Version 4.4 Released with…

New capabilities allow marketers to drive results and continuously improve email quality Litmus, a leader in email marketing, announces new capabilities to further enable effective collaboration among marketers without additional resources or marketing technology. Updates include enhanced integrations with Salesforce Pardot and email intelligence leader, SparkPost, allowing users even more seamless workflows for pre-send testing wherever they build emails. Simultaneously, email marketers increase speed and efficiency with…

The new omniearnedID platform empowers communications leaders to demonstrate ROI of earned media Communicators and marketers have long sought a solution for the problem of evaluating the effectiveness of earned media on business outcomes with the same precision as paid media. That is now possible with the launch of Omnicom Public Relations Group's (OPRG) patent-pending precision communications platform, omniearnedID™. "Being able to consistently link earned media to sales is a game changer, not just for PR, but a…

MOTUS Consumer Insights, a leading business analytics, and marketing agency has appointed Dan Collins as Vice President of Operations. He is the latest in a series of executive-level hires during a year of rapid expansion. "Throughout 2020, we've seen explosive growth across our primary verticals of retail, healthcare and fitness," said Pete Stipher, President of MOTUS Consumer Insights. "This speaks to MOTUS's ability to provide winning solutions even in turbulent markets. As VP of Operations, Dan's wealth of operational…

The integration enables Slack’s users to ‘show’ instead of ‘tell’ by creating and sharing videos with teammates with just a couple of clicks–and it’s all free Video creation, hosting, and sharing platform for business provider, Vidyard, announced an integration with Slack to bring Vidyard’s free, asynchronous video messaging functionality to Slack. Slack is the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. With this integration,…

Microsoft Azure customers worldwide now gain access to DataWeave to take advantage of the scalability, reliability and agility of Azure, to drive application development and shape business strategies. DataWeave, a digital commerce analytics platform, announced the availability of DataWeave competitive intelligence as a service in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. DataWeave’s customers can now take advantage of the productive and trusted Azure cloud…

Tableau Software announced bringing together Tableau and Salesforce’s Einstein Analytics. By combining the best of Tableau and Einstein Analytics, customers will have access to the broadest and deepest analytics platform on the market. In addition, Einstein Analytics will be renamed to Tableau CRM, and continue to provide the best analytics and AI experience in the Salesforce CRM workflow. Tableau, the world’s leading analytics platform, offers powerful data exploration and visual analytics, enabling customers to get…

Former CEO and Co-Founder of MarketShare joins Adverity to further accelerate growth Adverity, a leading force in marketing data intelligence, announced the appointment of Wes Nichols as Non-Executive Director to bolster Adverity’s global growth trajectory and track record in the software industry. Nichols brings more than 20 years of experience as an entrepreneur, director and advisor, helping companies grow through innovative use of technology, data analytics and AI. An industry authority in predictive analytics,…

Report Reveals 55% of ANZ Companies Use Analytics More or Much More Than Prior to the Pandemic Sisense, the world’s leading analytics platform for builders, announced the results from its ANZ State of BI & Analytics Report 2020: Special COVID-19 Edition, a survey of over 460 companies in the region. The survey found 67% of respondents said BI and analytics programs are more important or much more important to their daily operations now, and 55% of companies are using data sources, analytics, and dashboards more often…

Annual Series of Wisdom of Crowds® Markets Studies Ranks Sisense as Both a Customer Experience Leader and a Credibility Leader Sisense, the world’s leading analytics platform for builders, announced that that it has been recognized as an Overall Leader in Business Intelligence in the annual Industry Excellence Awards from Dresner Advisory Services, LLC. The awards stem from the Dresner Advisory Services 2020 Wisdom of Crowds Study where Sisense was acknowledged as both a Customer Experience Leader and Vendor Credibility…

PowerReviews announces the release of UGC Analytics, the market-leading user-generated content reporting and text analytics suite powered by AI and Natural Language Processing. The new platform enables brands and retailers to understand, benchmark and improve consumer sentiment through deep analysis of customer-submitted content (ratings, reviews, imagery, video, Q&A and consumer consumption of and interaction with this) on product pages. Marketing Technology News: SundaySky Announces New Integration With Adobe…

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization SiriusXM announced the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content.  The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their…

Shorts International has appointed industry veteran Jeff Allen as president of ShortsTV (U.S.), the first and only 24/7 linear and OTT HD TV channel dedicated to short form video entertainment, and its Latin American channel TVCortos.  Reporting directly to Shorts International Chief Executive Carter Pilcher within Shorts Entertainment Networks, the U.S. subsidiary of Shorts International, Allen will oversee and manage all U.S. and Latin American operations including content acquisitions, sales and growth, programming,…

Existing investors expand investment to accelerate the growth of the next-generation analytics platform. Qrvey, the next-generation analytics platform built to change the way companies interact with their data, today announced the close of a $7.5 million Series A investment round to scale up its revenue operations. The new investment was led by investors who also participated in Qrvey's Angel and Seed rounds. Qrvey is the only modern, AWS cloud-native analytics platform designed to empower all users — both technical…

Ad-Juster, which serves +110 publisher clients, including over half of the top-100 Comscore-ranked web publishers, will reduce fees by one-third for all customers Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers, announced  the launch of a COVID-19 support program for current customers. Through the program, any Ad-Juster client will be eligible to receive a 33% discount, applicable to their total monthly fees for May, June and July 2020. The discount is being extended by Ad-Juster’s parent…

Tableau Software, the leading analytics platform, announced the general availability of Tableau 2020.2, which delivers a brand new data model that simplifies the analysis of complex data with no coding or scripting skills required. Now it's even easier for customers to answer complex business questions that span multiple database tables at different levels of detail. The latest release also introduces Metrics, a new mobile-first way for customers to instantly monitor key performance indicators (KPIs). Customers can instantly…

Joint report showcases fintech app momentum in comparison to more traditional banking apps Liftoff, the leader in mobile app marketing and retargeting, released its second annual Mobile Finance Apps Report in partnership with mobile data and analytics platform App Annie. Globally, consumers accessed finance apps over one trillion times in 2019 and that trend is only likely to continue this year, as the COVID-19 pandemic spurs widespread economic uncertainty. This year’s report provides crucial insight into mobile finance…