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Analytics Platform

DataWeave Now Available In The Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to DataWeave to take advantage of the scalability, reliability and agility of Azure, to drive application development and shape business strategies. DataWeave, a digital commerce analytics platform, announced the availability of DataWeave competitive intelligence as a service in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. DataWeave’s customers can now take advantage of the productive and trusted Azure cloud…

Tableau and Einstein Analytics Come Together to Drive Analytics Ubiquity

Tableau Software announced bringing together Tableau and Salesforce’s Einstein Analytics. By combining the best of Tableau and Einstein Analytics, customers will have access to the broadest and deepest analytics platform on the market. In addition, Einstein Analytics will be renamed to Tableau CRM, and continue to provide the best analytics and AI experience in the Salesforce CRM workflow. Tableau, the world’s leading analytics platform, offers powerful data exploration and visual analytics, enabling customers to get…

Adverity appoints Wes Nichols as Non-Executive Director

Former CEO and Co-Founder of MarketShare joins Adverity to further accelerate growth Adverity, a leading force in marketing data intelligence, announced the appointment of Wes Nichols as Non-Executive Director to bolster Adverity’s global growth trajectory and track record in the software industry. Nichols brings more than 20 years of experience as an entrepreneur, director and advisor, helping companies grow through innovative use of technology, data analytics and AI. An industry authority in predictive analytics,…

ANZ BI Report: Data Analytics Critical to Business Decision-Making During and Beyond COVID-19 in the Region

Report Reveals 55% of ANZ Companies Use Analytics More or Much More Than Prior to the Pandemic Sisense, the world’s leading analytics platform for builders, announced the results from its ANZ State of BI & Analytics Report 2020: Special COVID-19 Edition, a survey of over 460 companies in the region. The survey found 67% of respondents said BI and analytics programs are more important or much more important to their daily operations now, and 55% of companies are using data sources, analytics, and dashboards more often…

Sisense Recognized as an Overall Leader in Business Intelligence in 2020 Dresner Industry Excellence Awards

Annual Series of Wisdom of Crowds® Markets Studies Ranks Sisense as Both a Customer Experience Leader and a Credibility Leader Sisense, the world’s leading analytics platform for builders, announced that that it has been recognized as an Overall Leader in Business Intelligence in the annual Industry Excellence Awards from Dresner Advisory Services, LLC. The awards stem from the Dresner Advisory Services 2020 Wisdom of Crowds Study where Sisense was acknowledged as both a Customer Experience Leader and Vendor Credibility…

PowerReviews Launches the “Number One UGC-Dedicated Analytics Platform on the Planet”

PowerReviews announces the release of UGC Analytics, the market-leading user-generated content reporting and text analytics suite powered by AI and Natural Language Processing. The new platform enables brands and retailers to understand, benchmark and improve consumer sentiment through deep analysis of customer-submitted content (ratings, reviews, imagery, video, Q&A and consumer consumption of and interaction with this) on product pages. Marketing Technology News: SundaySky Announces New Integration With Adobe…

SiriusXM Acquires Podcast Management and Analytics Platform Simplecast

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization SiriusXM announced the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content.  The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their…

Shorts International Appoints Jeff Allen as President of ShortsTV (U.S.) and TVCortos

Shorts International has appointed industry veteran Jeff Allen as president of ShortsTV (U.S.), the first and only 24/7 linear and OTT HD TV channel dedicated to short form video entertainment, and its Latin American channel TVCortos.  Reporting directly to Shorts International Chief Executive Carter Pilcher within Shorts Entertainment Networks, the U.S. subsidiary of Shorts International, Allen will oversee and manage all U.S. and Latin American operations including content acquisitions, sales and growth, programming,…

Qrvey Secures $7.5 Million in Series A Funding

Existing investors expand investment to accelerate the growth of the next-generation analytics platform. Qrvey, the next-generation analytics platform built to change the way companies interact with their data, today announced the close of a $7.5 million Series A investment round to scale up its revenue operations. The new investment was led by investors who also participated in Qrvey's Angel and Seed rounds. Qrvey is the only modern, AWS cloud-native analytics platform designed to empower all users — both technical…

Ad-Juster Announces COVID-19 Support Program for Publishers

Ad-Juster, which serves +110 publisher clients, including over half of the top-100 Comscore-ranked web publishers, will reduce fees by one-third for all customers Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers, announced  the launch of a COVID-19 support program for current customers. Through the program, any Ad-Juster client will be eligible to receive a 33% discount, applicable to their total monthly fees for May, June and July 2020. The discount is being extended by Ad-Juster’s parent…

Tableau 2020.2 Introduces New Data Model for Powerful Multi-Source Analysis, Metrics for KPI Monitoring

Tableau Software, the leading analytics platform, announced the general availability of Tableau 2020.2, which delivers a brand new data model that simplifies the analysis of complex data with no coding or scripting skills required. Now it's even easier for customers to answer complex business questions that span multiple database tables at different levels of detail. The latest release also introduces Metrics, a new mobile-first way for customers to instantly monitor key performance indicators (KPIs). Customers can instantly…

2020 is the Year of Fintech Apps As Economic Uncertainty Reigns, Says New Report from Liftoff and App Annie

Joint report showcases fintech app momentum in comparison to more traditional banking apps Liftoff, the leader in mobile app marketing and retargeting, released its second annual Mobile Finance Apps Report in partnership with mobile data and analytics platform App Annie. Globally, consumers accessed finance apps over one trillion times in 2019 and that trend is only likely to continue this year, as the COVID-19 pandemic spurs widespread economic uncertainty. This year’s report provides crucial insight into mobile finance…

Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape

Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic Innovid, the only independent advertising and analytics platform built for television, announced the launch of its new Innovid iQ dashboard as an open, free service to the advertising industry. The dashboard gives marketers the most accurate, weekly view of the evolving video ad landscape as COVID-19 changes how consumers engage with video. Insights shared in the Innovid iQ dashboard are…

Tableau and U.S. Census Launch 2020 Census Response Rate Data Map

2020 Census Using Tableau Public Analytics to Mobilize Participation, Improve Customer Experience and Provide Data Transparency In recognition of Census Day, Tableau Software, the leading analytics platform, is announcing the recent launch of the U.S. Census Bureau's 2020 Response Rate Map, which leverages Tableau Public to provide a vital and transformative tool to help city, county and state officials mobilize residents to respond to the Census. Open data efforts like these are more important than ever because they give…

Cicero Recognized with Enabling Technology Leadership Award by Frost & Sullivan for its Product Line Strength and Customer Impact

Cicero is helping Fortune 500 companies understand how and why work happens, empowering them to improve productivity and performance of critical resources: people, systems, and processes Based on its recent analysis of the North American contact center market, Frost & Sullivan recognizes Cicero Inc. with the Enabling Technology Leadership Award in the call center software industry. This is the second consecutive year that Cicero has garnered the Award. The call center software industry is undergoing significant…

Deep North Closes $25.7 Million Series A To Globalize Its Computer Vision and AI-Powered Analytics Platform

Technology allows shopping malls, retail stores and transportation hubs to improve customer service and interactions through real-time insights and analytics Deep North, a pioneer in computer vision and AI- powered video analytics, has closed a $25.7 million Series A funding round, led by London-based Celeres Investments, with participation from Engage, AI List Capital, and others. This round will enable the company to digitize the next generation of brick-and-mortar retail and shopping centers on a global level.…

Global Survey Reveals 85% of PR Practitioners Are Missing out on Effective PR Tools and Techniques

80% of PR Corporate Positioning for Senior Executives Globally Is Not Driven by Social Media Analytics Key areas where PR professionals can unlock a competitive advantage in 2020 have been highlighted in new research released. Leading social listening and analytics platform, Talkwalker, joined forces with global market research and data analytics firm, YouGov, to gather data from 3,700 marketing and communications professionals based in Europe, USA, Africa, Asia-Pacific, Latin America and the Middle East to release new…

Sisense Announces $100 Million+ Funding Round at More Than $1 Billion Valuation

Accelerates Broad Market Adoption and Expands Global Reach Sisense, the world’s leading analytics platform for builders, announced a funding round of over $100 million, continuing to power its market-leading growth and rapid customer adoption. This funding will accelerate innovation and scale across the globe, and values Sisense at over $1 billion. Insight Venture Partners led the round. Also participating is new investor Access Industries (via its Israeli vehicle Claltech), who was joined by existing investors Bessemer…

Sisense Announces Merged Product Evolution: Periscope Data is Now Sisense for Cloud Data Teams

Sisense for Cloud Data Teams product will continue to innovate, delivering complex analysis for data science and engineering teams Sisense, the world's leading analytics platform for builders, announced that Periscope Data is now branded and sold as Sisense for Cloud Data Teams. The two companies announced their merger in May 2019, bringing together a unified, independent, and end-to-end BI and data analytics platform. Since May, the company has successfully integrated the two companies' cultures and delivered several…

MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared

"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it began segmenting digital and linear TV into separate buckets." Could you tell us about your role and journey within the marketing industry? What inspired you to join TVSquared? The majority of my professional career was spent in the FinTech space – an industry that trailblazed the use of Big Data analytics. I was introduced to the world of TV advertising after Calum Smeaton, TVSquared’s CEO,…