MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared
"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it …
Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio
The Acquisition Immediately Enhances Episerver’s Analytics and Personalisation Capabilities to Deliver Customer-Centric Digital Experiences Episerver, the customer-centric digital experience company, …
Topic Detection: What Is It All About?
A classic use case in text analytics is text summarization; that is the art of extracting the most meaningful words …
Mix Limited Unlocks Power of Data Using Halo’s Analytics Platform
Leading New Zealand Skincare and Cosmetic Manufacturer Attracted by Halo’s Ease of Use, Local Service and Cloud Architecture Halo, a …
MarTech Interview with Doug Kofoid, CEO, DialogTech
"Call Analytics enable marketers to understand how their channels, campaigns, keywords, and website drive calls that convert to customers." Tell …
Rakuten Viber Drives Platform Innovation with Mixpanel’s User Analytics
The Messaging App, Rakuten Viber, Shifted Their Innovation Strategy from Being Product-Centric to User-Centric. as a Result, the Messaging Platform …
MapD Announces Extreme GPU-Powered Data Analytics on Google Cloud Platform Marketplace
Instantly Query and Visualize up to Billions of Rows of Data on Google Cloud Platform MapD Technologies,the Extreme Analytics Platform …