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Latest Commerce Advertising Report from mrge Defies Economic Headwinds with Optimistic Outlook, Resilience, and Reinvention
Native & Programmatic Advertising

28% of casual game installs from non-gaming publishers come from utility apps, Liftoff’s Casual Gaming Apps Report reveals

PRNewswire -
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Top Digital Advertising Trends for 2025
AI/ML

Top Digital Advertising Trends for 2025

Mitsunaga Kikuchi -
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Brightcove Sets a New Standard for Video Marketing Measurement With the Launch of 'Marketing Insights’
Content

Brightcove Sets a New Standard for Video Marketing Measurement With the Launch of ‘Marketing Insights’

Business Wire -
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Optimizely Enters Definitive Agreement to Acquire Warehouse Native Analytics Leader Netspring
Analytics

Optimizely Enters Definitive Agreement to Acquire Warehouse Native Analytics Leader Netspring

PRNewswire -
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AnswerRocket and Kantar Join Forces to Accelerate Time to Brand Insights with GenAI
AI/ML

AnswerRocket and Kantar Join Forces to Accelerate Time to Brand Insights with GenAI

Business Wire -
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AesirX Announces Major Analytics Updates: Innovative Consent Data Tracking and Enhanced Navigation
Analytics

AesirX Announces Major Analytics Updates: Innovative Consent Data Tracking and Enhanced Navigation

MTS Staff Writer -
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Upwave Welcomes Josh Chasin to its Advisory Program
Analytics

Upwave Welcomes Josh Chasin to its Advisory Program

Globe Newswire -
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NinjaCat Launches AI Insights Generator: A New Era for Automated Marketing Reporting at Scale
AI/ML

NinjaCat Launches AI Insights Generator: A New Era for Automated Marketing Reporting at Scale

prweb -
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NiCE CXone Mpower Builds on Snowflake AI Data Cloud to Unlock Secure, Scalable CX Automation Across the Front, Middle and Back Office
AI/ML

NinjaCat Unveils Data Cloud and AI Copilot Revolutionizing Marketing Analytics for High-Scale Agencies

prweb -
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Veritonic Doubles Down on Mobile Audio Attribution by Integrating with AppsFlyer
Audio advertising

Veritonic Doubles Down on Mobile Audio Attribution by Integrating with AppsFlyer

Business Wire -
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Veritonic Integrates with Adjust for Enhanced Audio Attribution on Mobile Devices
Analytics

Veritonic Integrates with Adjust for Enhanced Audio Attribution on Mobile Devices

Business Wire -
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MarTech Interview with Matt Hertig, CEO at ChannelMix
AI/ML

MarTech Interview with Matt Hertig, CEO at ChannelMix

Paroma Sen -
0
Improvado_-SXSW-Partner-to-Elevate-Enterprise-Marketing-Analytics-_-Insights
Analytics

Improvado, SXSW Partner to Elevate Enterprise Marketing Analytics & Insights

PRNewswire -
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Relo-Metrics-Launches-Relo-Census-A-First-of-its-Kind-Data-Set-for-Sports-Marketing-for-Rights-Holders_-Brands_-Agencies_-and-Media-Companies
AI/ML

Relo Metrics Launches Relo Census: A First-of-its-Kind Data Set for Sports Marketing for Rights Holders, Brands, Agencies, and Media Companies

Business Wire -
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Breaking Down Blockchain Marketing Concepts
Analytics

Breaking Down Blockchain Marketing Concepts

MTS Staff Writer -
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Relo Metrics Expands Broadcast Measurement Internationally, Pioneering Omnichannel Sports Sponsorship Data in a Single Platform, Garnering Up to 80% of Additional Value in Sponsorship Deals
AI/ML

Relo Metrics Raises the Standard for Sponsorship Measurement and Valuation with New Advisory Board

Business Wire -
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Upwave Introduces Industry-First Persuadability Scores to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More
Analytics

Upwave Introduces Industry-First Persuadability Scores to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More

Globe Newswire -
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Issuu Launches New App on Canva to Enhance Its Content Transformation, Publishing & Analytics Platform
Analytics

Issuu Launches New App on Canva to Enhance Its Content Transformation, Publishing & Analytics Platform

PRNewswire -
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Qualtrics Announces New Designations to Improve How Governments Manage Customer and Employee Experience
Analytics

Qualtrics Announces New Designations to Improve How Governments Manage Customer and Employee Experience

Business Wire -
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Optimizely Expands Partnership with Contentsquare to Further Empower Marketing Teams to Create Maximum Value from Digital Experiences
Customer Experience Management

Optimizely Expands Partnership with Contentsquare to Further Empower Marketing Teams to Create Maximum Value from Digital Experiences

PRNewswire -
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