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Analytics Platform

Qrvey Secures $7.5 Million in Series A Funding

Existing investors expand investment to accelerate the growth of the next-generation analytics platform. Qrvey, the next-generation analytics platform built to change the way companies interact with their data, today announced the close of a $7.5 million Series A investment round to scale up its revenue operations. The new investment was led by investors who also participated in Qrvey's Angel and Seed rounds. Qrvey is the only modern, AWS cloud-native analytics platform designed to empower all users — both technical…

Ad-Juster Announces COVID-19 Support Program for Publishers

Ad-Juster, which serves +110 publisher clients, including over half of the top-100 Comscore-ranked web publishers, will reduce fees by one-third for all customers Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers, announced  the launch of a COVID-19 support program for current customers. Through the program, any Ad-Juster client will be eligible to receive a 33% discount, applicable to their total monthly fees for May, June and July 2020. The discount is being extended by Ad-Juster’s parent…

Tableau 2020.2 Introduces New Data Model for Powerful Multi-Source Analysis, Metrics for KPI Monitoring

Tableau Software, the leading analytics platform, announced the general availability of Tableau 2020.2, which delivers a brand new data model that simplifies the analysis of complex data with no coding or scripting skills required. Now it's even easier for customers to answer complex business questions that span multiple database tables at different levels of detail. The latest release also introduces Metrics, a new mobile-first way for customers to instantly monitor key performance indicators (KPIs). Customers can instantly…

2020 is the Year of Fintech Apps As Economic Uncertainty Reigns, Says New Report from Liftoff and App Annie

Joint report showcases fintech app momentum in comparison to more traditional banking apps Liftoff, the leader in mobile app marketing and retargeting, released its second annual Mobile Finance Apps Report in partnership with mobile data and analytics platform App Annie. Globally, consumers accessed finance apps over one trillion times in 2019 and that trend is only likely to continue this year, as the COVID-19 pandemic spurs widespread economic uncertainty. This year’s report provides crucial insight into mobile finance…

Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape

Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic Innovid, the only independent advertising and analytics platform built for television, announced the launch of its new Innovid iQ dashboard as an open, free service to the advertising industry. The dashboard gives marketers the most accurate, weekly view of the evolving video ad landscape as COVID-19 changes how consumers engage with video. Insights shared in the Innovid iQ dashboard are…

Tableau and U.S. Census Launch 2020 Census Response Rate Data Map

2020 Census Using Tableau Public Analytics to Mobilize Participation, Improve Customer Experience and Provide Data Transparency In recognition of Census Day, Tableau Software, the leading analytics platform, is announcing the recent launch of the U.S. Census Bureau's 2020 Response Rate Map, which leverages Tableau Public to provide a vital and transformative tool to help city, county and state officials mobilize residents to respond to the Census. Open data efforts like these are more important than ever because they give…

Cicero Recognized with Enabling Technology Leadership Award by Frost & Sullivan for its Product Line Strength and Customer Impact

Cicero is helping Fortune 500 companies understand how and why work happens, empowering them to improve productivity and performance of critical resources: people, systems, and processes Based on its recent analysis of the North American contact center market, Frost & Sullivan recognizes Cicero Inc. with the Enabling Technology Leadership Award in the call center software industry. This is the second consecutive year that Cicero has garnered the Award. The call center software industry is undergoing significant…

Deep North Closes $25.7 Million Series A To Globalize Its Computer Vision and AI-Powered Analytics Platform

Technology allows shopping malls, retail stores and transportation hubs to improve customer service and interactions through real-time insights and analytics Deep North, a pioneer in computer vision and AI- powered video analytics, has closed a $25.7 million Series A funding round, led by London-based Celeres Investments, with participation from Engage, AI List Capital, and others. This round will enable the company to digitize the next generation of brick-and-mortar retail and shopping centers on a global level.…

Global Survey Reveals 85% of PR Practitioners Are Missing out on Effective PR Tools and Techniques

80% of PR Corporate Positioning for Senior Executives Globally Is Not Driven by Social Media Analytics Key areas where PR professionals can unlock a competitive advantage in 2020 have been highlighted in new research released. Leading social listening and analytics platform, Talkwalker, joined forces with global market research and data analytics firm, YouGov, to gather data from 3,700 marketing and communications professionals based in Europe, USA, Africa, Asia-Pacific, Latin America and the Middle East to release new…

Sisense Announces $100 Million+ Funding Round at More Than $1 Billion Valuation

Accelerates Broad Market Adoption and Expands Global Reach Sisense, the world’s leading analytics platform for builders, announced a funding round of over $100 million, continuing to power its market-leading growth and rapid customer adoption. This funding will accelerate innovation and scale across the globe, and values Sisense at over $1 billion. Insight Venture Partners led the round. Also participating is new investor Access Industries (via its Israeli vehicle Claltech), who was joined by existing investors Bessemer…

Sisense Announces Merged Product Evolution: Periscope Data is Now Sisense for Cloud Data Teams

Sisense for Cloud Data Teams product will continue to innovate, delivering complex analysis for data science and engineering teams Sisense, the world's leading analytics platform for builders, announced that Periscope Data is now branded and sold as Sisense for Cloud Data Teams. The two companies announced their merger in May 2019, bringing together a unified, independent, and end-to-end BI and data analytics platform. Since May, the company has successfully integrated the two companies' cultures and delivered several…

MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared

"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it began segmenting digital and linear TV into separate buckets." Could you tell us about your role and journey within the marketing industry? What inspired you to join TVSquared? The majority of my professional career was spent in the FinTech space – an industry that trailblazed the use of Big Data analytics. I was introduced to the world of TV advertising after Calum Smeaton, TVSquared’s CEO,…

Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio

The Acquisition Immediately Enhances Episerver’s Analytics and Personalisation Capabilities to Deliver Customer-Centric Digital Experiences Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations. The acquisition significantly accelerates the analytics and personalisation roadmap for Episerver Customer-Centric Digital…

Yellowbrick Data and Tableau Partner to Deliver Accelerated Business Decisions and Enhanced Economics

Yellowbrick Data, the world’s only modern analytical data warehouse built for the hybrid cloud, and Tableau, the leading analytics platform, announced a technology partnership to provide users with a performant, data analytics solution that delivers highly intelligent, actionable insights for thousands of concurrent users. Several data analysts who have deployed Tableau with Yellowbrick are experiencing dramatic performance gains in ad hoc queries and real-time reporting - achieving 100x time savings vs legacy deployments.…

Topic Detection: What Is It All About?

A classic use case in text analytics is text summarization; that is the art of extracting the most meaningful words from a text document to represent it. For example, if we have to catalog the tragedy of “Romeo and Juliet” by Shakespeare with let’s say 5 keywords only, “love”, “death”, “young”, “gentlemen”, “quarrel” might be sufficiently descriptive. Of course, the poetry is lost but the main topics are preserved via this keyword-based representation of the text. Text Summarization To obtain this kind of text…

Mix Limited Unlocks Power of Data Using Halo’s Analytics Platform

Leading New Zealand Skincare and Cosmetic Manufacturer Attracted by Halo’s Ease of Use, Local Service and Cloud Architecture Halo, a division of Logility, Inc., announced that Mix Limited, a leading skincare and cosmetic manufacturer in New Zealand, has selected Halo as its preferred provider for self-service analytics and reporting. Using Halo’s proven cloud-based, user-friendly analytics platform, the Mix team will gain faster access to critical sales and financial data to support business growth. Marketing…

MarTech Interview with Doug Kofoid, CEO, DialogTech

"Call Analytics enable marketers to understand how their channels, campaigns, keywords, and website drive calls that convert to customers." Tell us about your role and journey into technology. What inspired you to start at DialogTech? I have always been interested in how technology can disrupt mature industries, and that interest intensified while I was in business school during the dot com boom. Technology at the time was a disruptor and brought a different focus – on the data-based decision; the objectivity was something…

Rakuten Viber Drives Platform Innovation with Mixpanel’s User Analytics

The Messaging App, Rakuten Viber, Shifted Their Innovation Strategy from Being Product-Centric to User-Centric. as a Result, the Messaging Platform Increased Overall Engagement by 15 Percent for Its One Billion Registered Global Users Mixpanel, the world's leading user analytics platform, announced that its customer Rakuten Viber increased overall retention and time spent in-platform for its one billion global users, with an insights-driven product development approach. Through its three-year partnership with Mixpanel,…

MapD Announces Extreme GPU-Powered Data Analytics on Google Cloud Platform Marketplace

Instantly Query and Visualize up to Billions of Rows of Data on Google Cloud Platform MapD Technologies,the Extreme Analytics Platform provider, announced its availability on Google Cloud Platform Marketplace (GCP Marketplace), the deployment service for the Google Cloud Platform. Using GCP Marketplace, analysts and data scientists can now access a fast open source SQL engine and visual analytics platform from within Google Cloud's extensive cloud computing services suite, with no manual configuration required. MapD is…