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Andrea Garabedian

Nielsen Releases Unprecedented Insights On Esports Fan Attitudes And Behaviors Leveraging Twitch Data

New Research Details Audience Behavior Across Biggest Esports Titles and Tournaments Nielsen announced an in-depth, first of its kind research study of esports fan attitudes and behaviors in the US to feature data from Twitch, the leading service and community for multiplayer entertainment. Nielsen combined survey-based attitudes and preference data with Twitch viewership and behavior data from more than 2,000 US esports fans who viewed esports content related to major titles like League of Legends, Overwatch League, …