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Annual Budgets

Event Metrics That Will Impress Your Executive Team

What metrics actually define a successful event? Is it a long list of potential new customers? Or is it the number of individuals you “checked in” at the booth? Either way, most experienced marketers know that less than five percent of all leads acquired at a trade show actually turn into customers. So, event marketers need to turn to metrics outside of “new leads” if they’re looking to impress their CMO. Executives are looking for meaningful metrics that paint a complete picture of how the event was received by not only…