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Anti-Tracking Spirals on the Horizon: Get Ready for the Next Episode

There is no doubt that a battle between tracking solutions and anti-tracking algorithms is ongoing. Even though cookies are very useful for online retailers, we live in a world where privacy has become pivotal and the center of attention for browser developers. In fact, this spring Safari, Firefox, and Chrome presented some changes in this domain. Possibly, we saw that coming. But what are these changes and how will they affect affiliate tracking? Let’s analyze it. Is tracking prevention a fact of life now? Late April,…