Merkle Releases Amazon Advertising Flywheel Strategy Guide
Annual Playbook Examines the Impact of Amazon Advertising on Vendors and Sellers
Merkle, a leading technology-enabled, data-driven performance marketing agency, released its second annual Amazon Ads Playbook. This year’s report, titled “The Amazon Advertising Flywheel Strategy Guide,” explains Amazon advertising’s effect and impact on vendors and sellers, while examining the main components that comprise the flywheel, including owned, paid, and earned media.
“By bringing together teams to support merchandising,…