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app-based

Text or Email? Study Shows Users Infer Different Information from Different Forms of Communication

If You Really Want to Grab Somebody's Attention, Should You Text Them or Send Them an Email? A recent study by the University of Toronto's Rotman School of Management confirmed that people interpret the two kinds of messages differently. Recipients considered the same message delivered by electronic text to be happening closer in time, space and to be more likely to occur than when they received it by email. That's because texts were generally considered to have a greater sense of urgency. The study "carries (Marshall)…