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app deliberations

Note to App Makers: Avoid “Get Rich Quick” Thinking

Apps that Excite Clients, Improve Workflow Most Likely to Succeed Too many app makers are derailed by "get rich quick" dreams, according to Raika Technologies CEO Cynthia Delaria. A better, more predictable model for success, she says, is building an app that augments a company's existing products or services. "People too often focus on whether an app will make them rich," Delaria said. "Of course, the odds of an app making you a fortune just through its sale are slim. A more fruitful path to success is working with…