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App Install Fraud

When Organic Installs Turn Rotten

Botnets continue to damage and dilute established mobile marketing and analytic practices, but it’s not just paid acquisition that’s suffering. Emerging disciplines like app store optimization (ASO) are being equally threatened by the increasingly sophisticated efforts of mobile fraudsters. Left unchecked, mobile botnets could cost lawful publishers billions in the years to come. With a combined 5 million apps available between the Google Play and Apple App Stores, marketers can’t afford to leave any stage of their…