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App Recommendation Platform

Affle to Acquire Appnext to Strengthen the Mobile App Recommendation Platform Globally

Appnext, the largest on-device and in-app mobile discovery platform, announced it had entered into definitive agreements to be acquired by Affle (India) Limited through its subsidiaries ("Affle"). Appnext's app discovery and recommendation platform enables top mobile handset manufacturers (OEMs) and apps developers to deliver personalized app recommendations to mobile users globally. Appnext blends app recommendations as a service that integrates seamlessly with the users' daily mobile journey. Utilizing its proprietary…