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Simon-Kucher & Partners Commentary: The Secret behind Apple’s New Strategy

While Apple’s Long-Awaited Entry into Subscription Video Has Drawn Sharp Criticism, Simon-Kucher & Partners Go-To-Market and Revenue Strategist Eddie Hartman Believes Apple Is Actually Reading the Market Correctly, and Its Success in Services Positions It to Dominate the Subscription Content Market Apple’s long-awaited entry into subscription video has drawn a sharply critical response. It’s true that the timing is odd: Rumors are swirling that another giant, YouTube, is about to exit the very same space Apple is…