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More People are Familiar with Fitbit Wearable Brand, Despite Apple Watch Dominating in Revenue

A New Survey Finds Fitbit and Apple Watch to Be the Most Well-Known Wearable Brands. While the Apple Watch Beats Fitbit in Sales, More People Are Familiar with the Fitbit Brand Because It Is Cheaper and Fitness-Centric Fitbit and Apple Watch both excel in brand recognition in the wearable market, according to a new survey by The Manifest, a business news and how-to site. Fitbit maintains greater familiarity among consumers, though, despite Apple Watch generating far more revenue. More than three-quarters of people…