Browsing Tag

Apple’s privacy

Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video Ad…

PRNewswire Nov 18, 2022

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. "Advertisers are beginning to move away from META and YouTube and towards TikTok…
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Guest Authors

How Have Apple’s Changes to Privacy Impacted Your Advertising on Facebook and Instagram?

Scott Frey Nov 3, 2022

Direct-to-consumer businesses that previously relied heavily on Facebook as a way to target and advertise on the social media giant are now starting to realize the perils that resulted from privacy policy changes instituted by Apple. These…
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