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Arena Raises $2.3 Million Seed 2 Round Led by Redpoint Eventures

Arena enables media and e-commerce companies and nearly every other online business to improve experiences and reclaim ownership of their audiences from social media giants During his days at Hulu as part of the advertising sales team that scaled the media company’s revenue from $80 million to more than $1 billion, Arena CEO Paulo Martins had an epiphany. Nearly every single company in the world needs to make marketing decisions based on customer data and build their own customer experiences to more wisely spend marketing…