Comscore Signs New Logo Deal With Atlas Obscura for Syndicated Digital Measurement
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Atlas Obscura, the definitive guide to the world's hidden wonders, with Comscore's industry-leading digital audience measurement.
Under the agreement, Atlas Obscura will have access to Comscore's signature Media Ratings solutions with Plan Metrix Multi-Platform in the US, to better understand audience behavior and media consumption across desktop and mobile devices.
Marketing Technology News: …