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Managing a Travel Budget in a Downturn: What We’ve Learned and What you Should Know

When a crisis hits with the scale and voracity as COVID-19 struck the travel and hospitality industry, a natural adjustment to the advertising budget occurs. The degree to which a brand decides to turn off the faucet or at least allow a drip in ad spending may help determine how quickly and efficiently they get back into the market.  In the weeks following the initial blow of the COVID-19 pandemic, we’ve seen clients deciding to drastically reduce spending and even pause their programs entirely and stockpile their budgets…