How the Death of Third-Party Cookies Will Benefit Your Digital Data Strategy
Ever since Google’s bombshell (albeit not entirely unexpected) news in January that it plans to phase out third-party cookies on Chrome by 2022, the AdTech industry has been rife with dramatic speculation. Does the loss of third-party cookies on Chrome change the Marketing landscape? You bet it does. But should advertisers be panicking? Absolutely not.
In the long run, reduced reliance on third-party cookies will prove positive for marketers. Here’s why.
Improved Audience Accuracy
Google’s curbing of third-party…