audience-based media

Nielsen's Cross-Platform Media Planning Solution Includes Advanced Audience Segments & Enables Cross-Channel Optimization Local Nielsen Expands Local Media Impact To Nineteen Additional Markets Across Local TV & Radio Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across Local TV and Radio, is expanding to include 19 additional markets.  Local NMI enables agencies, advertisers, and media sellers to plan media for advance audience segments in 44…