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Audience Builder functionality

AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities

AB Tasty¬†users can now build audience segments based on transactional and behavioral data, for more granular, sophisticated personalization scenarios that drive more conversions. As part of its Audience Builder functionality, AB Tasty recently rolled out new transactional and behavioral targeting features that greatly enhance its platform's segmentation capabilities. These improvements enable AB Tasty users to create more relevant and sophisticated website personalization scenarios, for faster ROI and an overall better…