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audience extension capabilities

Tapad Partners with Bidtellect to Provide Holistic Content Marketing Offering to Brands and Agencies

Tapad, a global marketing technology company and leader in digital identity resolution solutions, announced a new partnership with Bidtellect, a leading native Demand-Side Platform. Bidtellect's paid content distribution platform will leverage The Tapad Graph as its first cross-device partner. The integration will offer Bidtellect's clients in the US and Canada cross-device frequency capping and enhanced audience extension capabilities. The combination of Tapad's leading cross-device technology, with Bidtellect's…