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Audience First

ALM Announces New Data-driven Audience First Marketing Platform

Joann Kropp, Former VP of Global Data Strategy and Data Solutions at Informa, Joins ALM's Marketing Services Team to Drive Rollout of New Advertising Products ALM is announcing the launch of Audience First, a new advertising platform that targets decision makers and influencers through first-party behavioral and self-reported demographic data and then uses advanced ad technology to drive messages to these audience segments. Audience First is part of ALM's data-driven ad strategy, led by the newly appointed Vice…