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Audience resolution

LiveIntent Integrates With Rubicon Project To Improve Audience Resolution and Addressability for Advertisers

LiveIntent, the people-based marketing platform powered by the email address, and Rubicon Project, the largest independent sell-side advertising platform, today announced an integration to empower advertisers to transact on a unique, stable, and privacy-safe identifier. LiveIntent's Authenticated Bridge framework solves many of the challenges confronting marketers around audience resolution and addressability by connecting advertiser and publisher first-party data. Marketing Technology News: Time to Rethink your CRM…