Banner Before Header
Browsing Tag

Auidence Data

Why Buy Data When You Can Generate Your Own?

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. The digital marketing industry is built on a foundation of consumer data used to define a target market - the trouble is that the majority of consumer data used by marketers is predefined and acquired from multiple sources. This results in weak campaign planning, performance data that is not aligned with business goals, and ultimately, sub-optimal results. The upcoming GDPR legislation wipes out the…