Browsing Tag

Authentic Photos

4 Tips for Using Stock Photos in Marketing

Many teams aren’t aware when and when not to use stock photography for marketing purposes. Here are 4 easy tips marketers should consider when implementing stock photos in their strategy. 1. Do your research Use the right imagery for your audience. One of the advantages of stock photography is that it can be sold for a long time to a wide audience. But that’s also its biggest disadvantage. When choosing imagery, pay attention to clothes, demographics, props, locations and everything in between. If you’re selling in…