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Automated Traffic Curation

Smaato Reduces Media Buying Costs With Automated Traffic Curation

Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that their Automated Traffic Curation (ATC) product significantly reduces costs of programmatic bidding for Demand Side Platforms (DSPs). The machine learning technology, which has been active and improving for the last year, culls less relevant inventory before reaching a demand partner’s platform — saving…