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B2B customer acquisition

Why You Need to Allocate Marketing Spend to the Post-Purchase Experience

Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost sale or an unhappy customer. Returns are a common part of the post-purchase experience, which is an increasingly crucial element of the customer journey. From the point of a customer return, to packaging and speed of shipment, even to what an order tracking page looks like - it’s far too…

The Alesco Group of Companies Announces the Addition of Exact Data

Alesco is pleased to announce that Exact Data is joining the Alesco group of companies, including Alesco Data, Statlistics and Response Solutions, effective June 28, 2019. The combined entities create the leading provider of omni-channel consumer and B2B customer acquisition solutions to retail, agency and wholesale customers. Larry Organ, new Alesco CEO, states its companies will continue to operate as independent sales organizations while leveraging best-in-class shared technology platforms, development resources and…