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B2B Customer Data Platforms

Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data Platform

As Interest in the B2B CDP Category Heats Up, Leadspace Adds Reachforce's Offerings and Expertise to Power Customers' Data-Driven Marketing and Sales Efforts  Leadspace, the leading B2B Customer Data Platform, has acquired ReachForce, a private company with complementary B2B data solutions like SmartSuite and SmartForms. Leadspace will add Reachforce team members, technology, and strong customer and industry relationships. They'll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod…

Lytics Named a Strong Performer in Customer Data Platform Report by Independent Research Firm

Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been named a Strong Performer in the “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” report. “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” Forrester profiled the 13 most significant vendors in the emerging CDP market and ranked against 10 criteria as explained by Forrester principal analyst and report author Steven Casey in his blog post. Forrester reported that Lytics…

Evergage Named a Strong Performer Among B2B Customer Data Platforms (CDPs) by Independent Research Firm

1-to-1 Personalization and CDP Company Recognized for Enabling Real-Time Data Activation Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019," published today. The Forrester New Wave reports evaluate emerging technologies, based on vendors' offerings, strategies and market presence. This evaluation examines "the 13 providers that matter…