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B2B group

Merkle B2B Unveiled: Dentsu Aegis Network’s New B2B Powerhouse

Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation and activation on a global scale, making it easier for marketers to enable end-to-end business marketing solutions. Marketing Technology News:¬†Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy B2B represents a large ($120 billion)…