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Badvertising

Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It

A New Book Reveals the Truth in the Digital Marketing World The founders of marketing agency, Metric Digital, have released their new book, Badvertising. Anybody who has been paying attention knows that the marketing agency world has been crumbling under the weight of its own bloated fraud, and Badvertising is an expose on how bad the problem is for a group of marketers who have worked from small startups to some of the largest companies in the world. Kevin Simonson, John Pellinghelli, and Ryan Markman wrote this…