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Barbara du Perron

MetrixLab Launches Immerse, An AI-Powered Qualitative Research Solution

The Digital, Mass Qual Approach Lets Brands Easily Engage Consumers in Their Creative Process MetrixLab has launched an innovative new tool which enables clients to quickly and easily engage consumers in the early stages of the creative development process. Immerse is a digital, mass qualitative research solution that’s fast, flexible and scalable. It provides brands with insights and inspiration to guide the development of their advertising campaigns, packaging designs and product innovation. Also Read: Prediction…