Banner Before Header
Browsing Tag

Barnes & Noble

Data-Driven Marketers in High Demand and Short Supply, New Research Finds

The CMO Club and Signal Conduct Study of CMOs and Heads of Marketing from Diverse Industries to Identify List of Must-Have Marketer Attributes The chief marketing officer of tomorrow is as much a technologist and entrepreneur as she is the source of the Big Idea, according to findings included in a new report, The CMO Club Solution Guide: The Quest for the Perfect Identity-Driven Marketer. Analyzing responses from CMOs and heads of marketing across a broad range of B2C and B2B brands, The CMO Club and Signal found that…