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BCG

Change Management, CX, and Growth will Haunt Insurance Industry, Says Limra and BCG Study

According to a study jointly conducted by LIMRA and Boston Consulting Group (BCG), Change Management has become the most important challenge in the minds of C-suite executives in the global life insurance industry, followed closely by the need to improve customer experience. Results from the new biennial global survey of C-suite life insurance executives finds a shift in priorities as economic, technological, regulatory and consumer changes press life insurance companies to reassess their business model. Read Also:…

Zee Jay Digital Launches Unified Marketing Transformation Framework

Reconceives How Marketing Operates and Engages Customers Zee Jay Digital announced the launch of its Unified Marketing Transformation framework, a tool that helps chief marketing officers define the operating structure they need to succeed in today's complex digital world. "The CMO's reach across the organization and impact on the customer experience is driving the need to transform the way marketing gets done," said Eric Rotkow, managing director of Zee Jay. "This newly updated framework emphasizes operating model…