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Behavior personalization

Fanplayr Announces Strategic Expansion to Accommodate Growth

Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, announced major changes to support significant growth in its business and customer base. The company specializes in "converting online users into buyers" using analysis of shoppers' online behaviors. "As the pandemic takes its course, consumers are making a more permanent shift to online purchasing," says Simon Yencken, Founder and CEO of Fanplayr. "Retailers are allocating more dollars to their online strategies. They are also getting…