Browsing Tag

Behavior Segments

Comscore Launches New Advanced Streaming Behavior Segments

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Tru Optik, the identity resolution leader across streaming and connected media, announced the launch of new advanced streaming behavior segments that set a new standard for reaching granular cross-screen audiences based on consumer streaming viewership habits. With the segments now available in Tru Optik's Data Marketplace, brands and agencies can better utilize Comscore's unique consumer streaming and connected TV viewing habits…