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Behavioral Science Lab

Behavioral Science Lab BrandEmbrace Successfully Completes MASB Audit

Brandembrace Expected Utility Metric Shown to Be a Valid, Reliable, Sensitive and Calibrated Predictor of Brand Preference BrandEmbrace, a behavioral economics metric provided by Behavioral Science Lab, LLC (BSL), has completed the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between a marketing measurement and financial performance provided by the Marketing Accountability Standards Board (MASB). BrandEmbrace consists of qualitative and quantitative methodologies delivering…