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Nielsen And Beiersdorf US Are Fostering Growth In The Skin Care Category Through Analytics And Technology

Nielsen announced the renewal and expansion of its analytic relationship with Beiersdorf US, a trusted global leader within the skin care category. Together, Nielsen and Beiersdorf US are fostering growth in the health and beauty space by accelerating the adoption of cutting edge analytics and technology. With this agreement, Beiersdorf US became the first skin care company to engage with Nielsen's newest technology platform, Nielsen Connect. Building off of a collaborative relationship that has been growing since 2008,…