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Ben Gott

Merkle Combines Digital and Customer Analytics Under Ben Gott

Integrated team to help clients navigate the increasingly sophisticated and fast changing data and tech landscape Merkle, a leading technology-enabled, data-driven performance marketing agency, has promoted Ben Gott to lead its rapidly expanding analytics practice across EMEA. Merkle's mission is to enable orchestrated and valuable customer interactions across all marketing and service touchpoints. This can only be achieved through mastery of data, analytics and the customer identity. This in turn requires a mingling…