Browsing Tag

Beverage-Top Media

Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement

Ripples introduces a new set of big-data analytics to its platform creating a new category for food and beverage marketers, called Beverage-Top Media. The new big-data analytics allow brands to gauge the social media impact of different content delivered on top of beverages, as well as provide businesses with content-based recommendations to increase sales at the point of consumption. Customers including Chandon, Cupcake Vineyards and Coffee Cartel have already leveraged Ripples’ technology to engage with consumers,…