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Branch

Branch Joins Future of Privacy Forum Advisory Board

Branch to Provide Input on Responsible Data Practices Alongside Representatives from More Than 100 Companies Branch, the leading deep linking and mobile attribution platform, has joined the Advisory Board of the Future of Privacy Forum (FPF), a Washington, DC-based think tank that seeks to advance responsible data practices. In this capacity, Branch will provide input to the Forum on the issues of transparency, user control and data responsibility and work alongside Advisory Board members from more than 100 companies…

Branch Announces New Client Relationship: Adobe Creative Cloud

Branch's Best-In-Class Deep Linking and Attribution Services to Deliver Better Customer Experiences and Measurement Across Adobe Creative Cloud Branch announced the signing of a formal two-year relationship with Adobe. Branch will provide its deep linking and attribution platform across Adobe Creative Cloud, including  Adobe Lightroom, Adobe Photoshop, Adobe Rush, Adobe Spark, Adobe XD, and the Adobe Creative Cloud Desktop App Manager. The relationship also includes Adobe Scan and Adobe Acrobat Reader, within Adobe…

Branch Acquires TUNE’s Attribution Analytics in Landmark Mobile Marketing Acquisition

Branch, the fastest growing cross-platform solution for links and measurement, is acquiring TUNE's Attribution Analytics platform and team. The acquisition will combine Branch's cross-platform deep linking and measurement with TUNE's mobile attribution expertise to form the industry's leading marketing and measurement platform. "This is an exciting outcome for the team at TUNE. I am proud of the attribution platform and team we built to serve mobile marketers, and I believe that Branch is the absolute best partner to…

Branch Becomes Premier Level Partner in Adobe Exchange Partner Program to Drive Digital Experience

Branch Technology Will Be Integrated Across Adobe Experience Cloud to Help Enterprise Marketers Optimize Consumers' Digital Experience and Attribution Branch, the mobile linking infrastructure for the world's best brands, announced that it is joining the Adobe Exchange Partner program at the Premier level. Branch's core mobile linking technology will be integrated with multiple solutions across Adobe Experience Cloud. The integration empowers enterprise marketers to drive significant improvement in campaign performance…

Branch Announces Universal Ads and Mobile Measurement Partnership with Facebook

Branch Universal Ads Offers Mobile Marketers Visibility into Web and App Campaign Performance Across Facebook and Other Top Advertising Networks Branch, the mobile linking infrastructure for the world's leading brands, announced the immediate availability of Universal Ads. With this launch, Branch is also entering into a partnership with Facebook as a Mobile Measurement Partner (MMP). Powered by Branch's People-based Attribution engine, Universal Ads enables mobile advertisers and marketers to gain a unified view of their…