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Brand Actions

Consumers Say Brand Actions Through COVID-19 Impact Perception

New Study Finds Brand Responses to Pandemic Crisis Predict Staying Power Nearly 6 in 10 consumers (58%) say the COVID-19 situation has impacted their view of brands, according to the recent COVID-19 Brand Sentiment Navigator Report, released by engagement technology company, Social Media Link. In a survey of more than 6,000, consumers say the best action brands can take to receive positive marks is to keep customers (58%) and employees (55%) safe. Additionally, showing empathy (40%), recognizing the new normal (38%),…