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brand association

The World Beyond Social Media

Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been proven to be the least trusted form of advertising, and Millennial users have conditioned themselves to ignore them on these platforms, glazing over the placements without absorbing the content in a state known as “digital ad fatigue.” Experienced social media users have even begun to recognize and disregard the sponsored posts that marketers insert directly into their news feeds. Branded content on social is…