Browsing Tag

Brent Adamson

Gartner Says Marketers Must Focus on Helping Customers in Order to Remain Competitive Today

Experts Discuss How B2B and B2C Marketers Can Drive Commercial Outcomes by Helping Customers During Gartner Marketing Symposium/Xpo, Taking Place April 29-May 1, in San Diego Big data and analytics allow marketers to know their target audience better than ever. However, in a world of information overload, marketers must focus campaigns on actually helping customers accomplish their objectives, according to Gartner, Inc. Gartner expert @brentadamson explains to marketing leaders why the brands best able to help customers…

Gartner Suggests, Atomize Your Content to Drive Customer Experience and Personalization

Marketing Leaders Strive for One-to-One Personalization, But Fall Significantly Short in Most Cases While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization wrong is steep. In a survey of more than 2,500 customers, more than half report they will unsubscribe from a company’s communications and 38 percent will stop doing business with a…

Gartner Says the Marketing-To-Sales Handoff Should No Longer Exist

Experts Discuss How Sales and Marketing Leaders Succeed in Today’s New World of B2B Buying at the Gartner Sales & Marketing Conference, Taking Place October 9-11 in Las Vegas In today’s digitally driven world, the marketing to sales handoff should no longer exist, according to Gartner, Inc. The findings were announced here during the opening keynote at the Gartner Sales & Marketing Conference where Gartner experts explained that effective B2B selling today is no longer about progressing a customer through a…