Bryan Taylor

It’s Saturday morning. You have just brewed your first (or second, or even third, no judgments here) cup of coffee, and now you’re lounging on the sofa, checking the local news on your phone. You encounter an ad on the page and suddenly, through no action of your own, you are forcefully redirected through a series of websites at rapid-fire speed, finally landing on a page offering you a $1,000 Amazon gift voucher, as long as you provide them some details, of course. Alternatively, you may have just arrived at your…

Potential Threats in Augmented Reality Ads Augmented Reality (AR) isn’t a new concept, but it’s very much exploded in popularity in the last few years, with increased use on various social media platforms, and the massive success of Nintendo’s “Pokemon Go!” mobile gaming app. Up until recently, AR experiences required apps to deliver them, but with the emergence of WebAR technology, that’s all changing. WebAR allows users to have AR experiences directly via a web browser, without the need for a specific app, and it’s easily…