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business intelligence process

Druva Selects PathFactory To Accelerate Lead Nurturing, Reduce Marketing Friction

Repeat Customer Thomas Been Implements Pathfactory to Support Druva’s Hypergrowth PathFactory announced that Druva, the leader in Cloud Data Protection and Management, selected PathFactory to accelerate lead nurturing and reduce marketing friction. The company’s chief marketing officer, Thomas Been, implemented PathFactory as a critical piece of his team’s marketing technology stack shortly after joining Druva. “As Druva’s new CMO, I need to implement technologies that help our team work smarter, optimize the performance…